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New senior management appointments at The Shaw

Media Release #5

Niagara-on-the-Lake, Ontario, January 28, 2013 . . . Executive Director Elaine Calder today announced changes to the management leadership team at the Shaw Festival. Effective immediately, Director of Marketing and Communications Valerie Taylor assumes additional responsibility for the Sales department. In doing so, Ms. Taylor heads up the Shaw team charged with marketing and selling $14.8 million worth of tickets for the 2013 season, and her title changes to Director of Marketing, Communications and Sales.

Ms. Taylor joined The Shaw for the 2008 season with several years experience in cultural and destination sales and marketing. “This is an important and exciting time for The Shaw,” Ms. Taylor said on Monday. “We are entering the 2013 season full of energy and inspiration. This year we will focus on building strong regional partnerships that leverage our strength as a theatre destination and which allow us to continue building our network of loyal members and patrons. I’m thrilled to add Sales to my purview here at The Shaw and look forward to continuing the outstanding work of Aaron Boyd and his team. I believe we will do great work together.”

Ms. Calder also announced the creation of a new position, Director of Audience and Community Engagement, and the return to The Shaw of Norman Bradshaw on Monday, February 25th.  Mr. Bradshaw has worked at the festival before: from 1994 to 1999 in Box Office and Group Sales, and from 2000 to 2007 in senior positions in Development. He returns to The Shaw from stints at the Winnipeg Art Gallery as their Head of Development, and most recently at Brock University, where he has been working as the Senior Major Gifts Officer for the Faculty of Humanities.

Mr. Bradshaw’s new responsibilities include The Shaw’s membership program and its large array of workshops, seminars and special events; special programming and engagement opportunities for patrons to enrich their experience at The Shaw; and community relations on a local, national and international level.

Ms. Calder said, “It’s always gratifying to promote internally, as we are doing with Val, and to bring back someone like Norm, who has so much prior knowledge of our people and our work and then gone off and gained more experience and insight elsewhere. Although the Festival is one of the largest of its kind in the world, our leadership team is small and it’s essential that we have articulate, experienced professionals at the management table to share ideas, challenge assumptions and work collaboratively to ensure our success – financially and artistically.”

Mr. Bradshaw added, “The Shaw produces great theatre and I am thrilled to return and take on this new role. This company is supported by so many different individuals, groups and communities in Niagara, Toronto, Buffalo and beyond and I am looking forward to exploring and developing the many different ways we connect with them.”

The Shaw Festival’s 52nd season begins on April 3rd with the first preview of Somerset Maugham’s Our Betters. The season officially opens on May 10th with Shaw’s Major Barbara and continues until October 27th. In total, 730 performances are scheduled in the Festival’s four theatres over the course of the 30-week season, with 65 actors appearing in ten productions.


Please visit our website at www.shawfest.com/news for other Shaw Festival media releases.

For additional information, please contact:

Odette Yazbeck
Public Relations Director
905-468-2153 or 1-800-657-1106 ext. 2222

Jenniffer Anand
Public Relations Coordinator
905-468-2153 or 1-800-657-1106 ext. 2224

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